Facilitating the implementation & creation of the new destination brand, “Pure Grenada: Spice of the Caribbean” for the hotel cluster in the Grenada Hotel & Tourism Association. Responsibilities include: photography, digital media director to the eco brand: Go Pure Grenada, developing & implementing social media strategy, cultivating a positive online brand image and awareness, field production of travel videos & production of an online Geo-tourism app for Grenada. Expected outcomes: measurable increase in job and growth in visitor arrivals, firm positioning in the global marketplace for Grenada as a leader in Geo-tourism.
Developed, enhanced and managed the organization’s brand through numerous worldwide charities, new merchandise and product development, branding and social media. Responsible for the development, integration, and implementation of a broad range of marketing and public relations activities relative to the strategic direction and positioning of the brand. Acted as an ambassador for the Survivorman brand, building relationships with the media and fan base.
SOCIAL MEDIA DIRECTOR
Leads and executes social media strategy for Les Stroud Survivorman Productions. Responsibilities include photography, understanding & engaging with fan base on social media properties, reaching audience through selection of content with highest potential for engagement and sharing, growing site traffic & expanding content reach. Provides creative direction for brand marketing and promotional materials: newsletters, website elements, edit photos, print materials and social media content ensuring consistent and effective brand messaging.